The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Print Craft / Writing - Single Only
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Return of the Ashes
Agency: Ogilvy Group Thailand / Bangkok
Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Best of Discipline Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150708A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
150673A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Outdoor / Digital / Electronic
Annual ID:
150035A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
SID LEE / Montréal
Client:
Réno-Dépôt
Title:
Sky Swatches
Category:
Outdoor / Digital / Electronic
Annual ID:
151041A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Annual ID:
150036A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150022A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150602A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Annual ID:
150023A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150021A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150523A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150265A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150904A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151170A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Annual ID:
150981A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150107A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150524A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150761A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150266A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Annual ID:
150164A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Annual ID:
150674A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150108A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150607A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150608A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Annual ID:
150762A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Annual ID:
150118A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Watemelon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150525A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB SPAIN / Madrid
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150288A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Annual ID:
150610A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150439A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150065A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Caran Dache & Forest Control / HHK Intertrade Co., Ltd.
Title:
Return of the Ashes
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150894A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151077A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Annual ID:
150063A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150741A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150924A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
151243A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150279A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150766A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150267A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Annual ID:
150064A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Annual ID:
150109A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Annual ID:
151172A
